Did you know that as of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users? Active users are those which have logged in to Facebook during the last 30 days. The platform is also the most popular social network worldwide. With that many active users, you can bet a lot of your customers are using Facebook on a daily basis.Here are 14 Colossal Facebook Mistakes Your Business Should Avoid. Click To Tweet
Facebook for Business
So, now that we know that billions of people are using Facebook. How does this apply to your blog or your business?
With Zuckerberg’s recent post about the new changes coming to Facebook. If you haven’t done so already, this means we need to start looking at how we use Facebook for business.
RELATED POST: Facebook Announces New Changes to Your News Feed
For example, think of the last post that you liked or commented when you were on Facebook. Or the last post that you shared with your family and friends. What made you like or comment on the Facebook page? Did they ask a question? Did the image draw you in?
If we go back to the example mentioned above, we know what we like but sometimes we forget to apply it when we post on our own Facebook page(s). In today’s post, I am sharing 14 colossal mistakes to avoid on your Facebook Page.
14 Mistakes to Avoid
Here are 14 common Facebook page mistakes and how to rectify them to turn your page into a lead-generating, relationship building machine!
Not Having A Plan
This is a big one and one that many people make when they first start using social media for their blog or business. Many will think they can start posting and their audience will start liking and sharing but soon realize that nothing is happening.
Why is that?
My Facebook post, shown below, explains what happens when you don’t have a plan.
Not Using The Facebook Scheduler
There has been chat among marketers about whether Facebook likes third-party tools such as Hootsuite or Buffer post to your Facebook page. Honestly, for myself, I prefer to use the Facebook scheduler. This way, I know that most of my followers will see my post.
To schedule a post:
- Start creating your post at the top of your Page’s timeline
- Click next to Publish and select Schedule
- Below Publication, select the date and time when you want the post to publish
- Click Schedule
Post Is Too Long
One word. KISS.
Keep it short and simple.
We are not writing the War and Peace edition on Facebook. The Facebook post is hook bait in the sense that you want to lead them back to your website for more information. Or perhaps, if you are posting about an event, all the info is on the poster.
Either way, keep it short and simple.
Auto-Posting To Twitter
This is a pet-peeve of mine. A business decides to open a Facebook and Twitter account. But doesn’t really have the time or knowledge on how to have an active and engaging audience on each platform.
So, what do they do?
They decide to auto post to the other account.
This is a huge no-no!
Because your audience is different on each social media network. Your audience is looking for different information and trust me, they will get annoyed when they see you cross-posting to your other account. If they get too annoyed they will unfollow you.
Plus, it showcases that you have no idea what you are doing online.
Too Much Promoting And Not Enough Engagement
Have you ever had a conversation with someone and all they do is talk about themselves? Do they stop to ask how you are doing?
The same goes for social media.
Facebook is not about promoting your product or service 24/7. It’s about having an engaging, two-way conversation with your audience.
For example, you share a post and you get a response from a customer. Instead of saying, “thanks for commenting”, try this instead, respond back with a question. How can I help you? Did you learn a new tip? Would you like more information on this product? Find out how you can help them.
Engage! Engage! Engage!
Not Responding To Negative Comments
I recently received an email about how to respond to a negative comment that was left on their Facebook page. This will happen to all of us at some point. How do you handle the situation?
By not responding is sending the wrong message to your audience. It’s better to reply and apologize for the lack of service or damage to the product they received.Or ask for more clarification if the message left was unclear. And then provide your contact info and ask if you can take this conversation offline so that you can amend the situation.
If you’d like a post specifically on how to respond to negative comments. Let me know in the comment section below and I am more than happy to do that!
Not Providing The Appropriate Content
We need to put ourselves in our customer’s shoes when it comes to posting appropriate content on Facebook.
For example, you own a shoe store. What are your customers searching on Google? Are they looking for a shoe sale? Comfy shoes? Work shoes? How to take care of their leather or suede shoes?
Once you know what your customer is looking for online, you can provide the right content that will get them to like and follow your page.
Using Full URLs
Why share super long web links when you can go with a short URL? Use an URL shortener to save space and avoid looking like a spammer.
Currently, I use Buffer to shorten my links. But, when I schedule posts for Lethbridge Family Services, I use Hootsuite. Other URL shorteners are Bit.ly, Google, and probably a few others that I haven’t listed here.
Not Using A Custom Facebook Cover
I see so many accounts not utilizing their Facebook cover to its full potential. This is a huge advertising space for free.
You can use the space to show how to use your product or service, show off your personality, promote an event, announce a contest or even promote a giveaway. These are a few ideas that you can use for your next Facebook cover photo. What other ways can you use your cover photo? Let me know in the comments below.
Here is my current Facebook cover, to give you an example.
REMINDER: Make sure you design your cover photo to the right dimensions (851 pixels wide x 315 pixels tall)
Not Branding Your Image Graphics
If you have not been branding your social media posts, it’s either because you’re not sure how to design them or you don’t see the value in them, here are three reasons to reconsider:
- They dress up your content and make it look professional.
- They make your content easier to spot online and get “noticed”.
- It makes your images shareable.
For example, take a look at my last couple of Facebook posts:
Want to create graphics like mine, shown above?
I use Canva on a daily basis and absolutely love this online tool.
Anyone can create beautiful designs and professional graphics with Canva. Whether it’s a photo editor, pic collage, logo, invitation or poster maker you’re looking for — Canva makes graphic design easy. Canva is available on your iPhone, iPad, Android, and computer so you can create, edit and share your designs when it suits you most.
Your About Section
When a person first comes to your Facebook page, within a matter of seconds they are going to decide whether to like the page or not. Most often than not, they will first go to your About section. If this section isn’t complete or describe why they should stay, they are going to leave and not bother coming back.
Your About section can be a missed opportunity if not completed in full. Take a few minutes today and see what you can do to ensure your profile is complete!
How many times have you “liked” a Facebook page and then they ghost on you. Only to come back a few weeks later and start posting. If you want your followers to trust and rely on you, consistent posting is key.
Is posting three times a day, too much?
Cut it back to something that is more manageable. Perhaps, you start out posting three times a week and that’s it. Do that for a few weeks and then increase the number of scheduled posts to four times a week. It’s better to start out small and do that really well than to stretch yourself thin and do a crappy job. Your followers will notice.
REMINDER: Don’t forget to use the Facebook scheduler so that you don’t have to post every single day. The Facebook scheduler can be a huge time saver for you.
Neglecting Spelling And Grammatical Errors
I like to use Grammarly to check for spelling and grammatical errors. Grammarly will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful. Adding Grammarly to Chrome means that your spelling and grammar will be vetted on Gmail, Facebook, Twitter, Linkedin, Tumblr, and nearly everywhere else you write on the web.
Not Personal Enough Or Too Personal
The keyword to social media is “social”, it’s meant as a two-way conversation between you and your audience. We want to encourage dialogue and discussion, however, we need to be careful what we are sharing too.
For example, you’re a hair salon owner and you post about a highly controversial topic around politics. This might be okay on your personal Facebook profile but not okay to post on your Business page. Whatever you post, needs to be valuable, relevant and engaging.
At the same time, you want your Business page to be personable. Almost as if the reader can hear your voice when they are reading your posts.
These are just a few of the mistakes a person can make on their Facebook Business page. What other tips would you add to this list? If you like these tips and want to see more of them, let me know in the comments below.
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