Have You Heard the News?

There are big changes coming to one of the largest social media networks. This change is going to impact how we interact and engage with our followers.

Facebook is changing its news feed as the company wants to bring focus to “friends and families“. The company said it has already started to make the changes, but it will still take months to fully implement.

Mark Zuckerberg—Co-founder, Chairman, and CEO of Facebook shared the news on his personal Facebook profile a few days ago.

Facebook expects you’ll spend less time on the site.

Zuckerberg rationalized that the changes will ultimately make a better Facebook experience, naturally, but might actually cause people to spend less time on the social network.

“I expect the time people spend on Facebook and some measures of engagement will go down,” he said in his post about the changes. “But I also expect the time you do spend on Facebook will be more valuable.”

Facebook Announces New Changes to Your News Feed

Facebook Top of News Feed

Can your followers still see posts on your Page(s) if they follow at the top of News Feed?

Yes.

Followers who want to see more posts from Pages they follow can choose to See First in News Feed Preferences to make sure they always see posts from their favorite Pages.

What Does This Mean for Bloggers and Brands?

The Facebook newsrooms says,

“Because space in news feed is limited, showing more posts from friends and family and updates that spark conversation means Facebook will show less public content, including videos and other posts from publishers or businesses.”

As they make these updates, you may see your reach, video watch time and referral traffic decrease. The impact will vary from page to page, driven by factors including the type of content produced by the page and how people interact with this content on Facebook.

However, Facebook does say that Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.

Bloggers, here's what you need to know about Facebook's latest news feed update! Click To Tweet

My recommendation is to take this moment and review your Facebook insights, listen to your audience and create a new social media strategy because it’s time to change.

Related Post: 

If you need help staying up to date with the newest Facebook trends or maximizing its reach on the network, message me and we can schedule a no-cost consultation!


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Post Author: Rosie

Hi, I am Rosie Digout. I'm skilled in social media, graphic design, and copywriting, but above all, I'm a storyteller. Customers are people and people want stories, not ads.I show you how.

15 Replies to “Facebook Announces New Changes to Your News Feed”

  1. While it seems like this may be good for eliminating the amount of paid ads in our feeds, I fear it will also force pages off FB. I already don’t see many page posts from pages I asked to show up first. Thanks for joining us on #GlobalBlogging

    1. Oh, that’s too bad that you’re not seeing pages that you’ve asked to see first. Is it because they are not active and not posting as much? I know that you can select up to 30 people or Pages to see first. Your selections aren’t ranked (ex: your first selection isn’t seen first, your second selection isn’t seen second).

  2. Great post. I’m aware there are going to be some big changes and I think the live aspect and trying to generate a little more interaction are the best things to do, as have seen that myself when going live. Thanks for sharing with #bloggersbest

    1. With the new changes, FB wants your personal profile to see more posts from your family and friends. However, if you have an FB page for your blog or business, this will affect how we connect with our customers and followers. We will need to get more creative and generate more engaging content. Such as doing Facebook Live videos, asking questions, polls, etc. All these types of content will allow those conversations between us and our follower. Hopefully, this makes more sense?

  3. Really interesting read, my Facebook following has always been limited and I am very careful about what I post. But something I need to think aboout too #bloggerclubuk

    1. This is a great time to look at one’s Facebook Insights. Discover what’s working and what’s not working. With the new changes, it means that FB is looking for Pages to interact with their followers more – i.e. Facebook Live videos.

  4. The changes in Facebook are not necessarily the end of the world, but they’re definitely a sign that we should all reassess our strategy. We should concern ourselves with posts that are interesting and add value to our audience. In fact, we should be doing this already.
    I’ll be tweeting and pinning your post. Greetings from the Inspire Me Monday linky!

    1. You are spot on Fabiola! Well said. With the new changes, a Facebook status can have 100 interactions (likes) but without the comments and shares, it will not increase exposure. Instead, encourage followers to interact with your post by asking an engaging question, posting a poll, or doing a live event.

      1. What do you think of bloggers who obsess over the number of FB likes on their pages? I’m the admin of a blogging group and it seems everyone’s goal is getting more followers.

        1. I teach my clients to focus on the quality of their audience rather than stressing about their follower count. Learn to create engaging content for their target customer. Entertain, educate, and give value to their audience. Build their brand on the audience who cares about them. It might take a while to hit 500 followers, or 1000 followers, or 10,000 followers. And that’s ok!

  5. I know a lot of my friends welcomed this announcement, me as a blogger I think we’re in trouble – but then it was the case ever since I’m blogging and promoting my posts in Facebook. Always preferred Twitter anyway. #globalblogging

    1. Thanks, for the reply, Eva! Do you think you’ll change the way you use Facebook for your blog?
      I understand that Facebook is trying to get back to its roots – connecting with friends and family. From my personal account, it’s a welcomed change as that means the Wayfair ads and travels ads will be less seen on my newsfeed. However, like you, my Facebook Page engagement will decrease. That being said, I am spending more time developing my Instagram and Twitter accounts. Both accounts are increasing tremendously compared to my Facebook page.

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