Have You Heard the News?
There are big changes coming to one of the largest social media networks. This change is going to impact how we interact and engage with our followers.
Facebook is changing its news feed as the company wants to bring focus to “friends and families“. The company said it has already started to make the changes, but it will still take months to fully implement.
Mark Zuckerberg—Co-founder, Chairman, and CEO of Facebook shared the news on his personal Facebook profile a few days ago.
Facebook expects you’ll spend less time on the site.
Zuckerberg rationalized that the changes will ultimately make a better Facebook experience, naturally, but might actually cause people to spend less time on the social network.
“I expect the time people spend on Facebook and some measures of engagement will go down,” he said in his post about the changes. “But I also expect the time you do spend on Facebook will be more valuable.”
Facebook Top of News Feed
Can your followers still see posts on your Page(s) if they follow at the top of News Feed?
Followers who want to see more posts from Pages they follow can choose to See First in News Feed Preferences to make sure they always see posts from their favorite Pages.
What Does This Mean for Bloggers and Brands?
“Because space in news feed is limited, showing more posts from friends and family and updates that spark conversation means Facebook will show less public content, including videos and other posts from publishers or businesses.”
As they make these updates, you may see your reach, video watch time and referral traffic decrease. The impact will vary from page to page, driven by factors including the type of content produced by the page and how people interact with this content on Facebook.
However, Facebook does say that Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.Bloggers, here's what you need to know about Facebook's latest news feed update! Click To Tweet
My recommendation is to take this moment and review your Facebook insights, listen to your audience and create a new social media strategy because it’s time to change.
Related Post: 5 Facebook Video Marketing Tips You Need To Know
If you need help staying up to date with the newest Facebook trends or maximizing its reach on the network, message me and we can schedule a no-cost consultation!
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