“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence,”
Sean Gardner, Best-Selling Author of “The Road to Social Media Success”, Keynote Speaker, Digital Producer, CO-FOUNDER of the pioneering, Huffington Post “Twitter Powerhouses Series
What a Social Media Takeover Can Do For Your Brand
Success is all about hitting the right note at the right time.
Powerful digital marketing is the only hope to see success and expand your brand reach at the right time today. With heavy competition in the market, bloggers and brands are forced to think and explore new digital possibilities.
Social media takeovers are a new possibility to expand brand reach and increase your customer base. Instagram and Snapchat takeovers are popular, with many businesses using this method. It is, by and large, an incredible way to promote content.
Examples of Social Media Takeovers
A great example of an Instagram takeover is when Emily Schuman took over Estee Lauder’s Instagram. Emily is a well-known fashion and beauty blogger who posted content to Estee Lauder’s Instagram to promote the launch of a new product.
Here 24- year old, YouTuber, Adrienne Finch, asks her followers if she can take over their Snapchat accounts. She polled her fans on Snapchat and over 400 responded that they wanted to part in this. Click here to see this video.
Benefits of a Social Media Takeover
Social media is huge and effective. Nearly 80% of marketers today agree that they can see increased traffic and brand reach with effective social media strategies. Bloggers and brands need to consider all possible social media plans that will work for you and your business. A social media takeover is one such tactic that you cannot ignore.
A social media takeover also allows:
- Increased engagement. Strategically selected takeover partners have highly involved audiences. They can create a large sense of excitement and engagement with your target audience.
- Greater authenticity is established. Partnering with the right person for a social media takeover instantly makes your brand feel more relatable and authentic.
- Expanded brand reach. You can connect with target audiences who would otherwise have been difficult to reach, with greater authority and influence. This is especially useful when launching a new product or entering a segment that is new to your brand (more on this in a minute).
- Re-engagement of existing followers. Not all of your social media followers may be engaged. A social media takeover helps attract those who aren’t currently paying attention and generate new levels of excitement.
Tell Me More
With “Takeover and Train” I literally take over one of your social media channels for two weeks creating and posting daily content and nurturing an engaged audience.
But trust me, I’ve got your back.
Prior to the takeover, we will identify the goals you want to achieve, and what type of takeover it will be. Do you need a little help with your Facebook, Instagram or Twitter account? Or all three!
After two weeks, I hand you a step-by-step Action Plan, including content, prospect and conversion strategies, up to 10 professional Shutterstock images and a Canva account with several pre-designed templates.
A followers comment made me realize that I need to be clear on what type of social media service that I am offering.
Most takeovers that you see are probably free. However, what I am offering is for the person that is struggling with their social media account(s). They are having troubles with attracting new followers, lack of engagement or it could be that they have tried everything but still, nothing is working.
At the end of the two weeks, the person will receive a social media audit, easy to follow social media strategy, what type of content to post, 10 social media graphics templates and how to measure its success.
Are you looking to increase your Instagram visibility? Let’s connect and talk social media takeovers. Click To Tweet
Take the Next Step
Social media takeovers can be nerve-wracking and fill you with doubt and worry about the outcome. But the results from these takeovers are usually excellent, as your brand’s reach, engagement, and perceived authenticity soar.
What do you have to lose?
Contact me and let discuss how a social media takeover can help your brand.
Make sure you don’t miss important updates from Get Social with Rosie. Sign up for updates!
Need help with marketing? Get Social with Rosie is an agency that provides a full suite of graphic design and social media marketing services designed to help brands stand out, grow, and get more customers in the door! Contact me to learn more.
Let’s Get Social! Connect with “Get Social with Rosie” on: