What Makes Pinterest So Different
How many think Pinterest is only a place for women to share their latest recipe or DIY project?
With that, it seems there is enough room for bloggers, start-ups, and entrepreneurs to give pins, repins and group boards a try.
Not convinced yet?
Look at these astounding facts:
- A pin is 100 times more spreadable than your average tweet
- Each pin can drive up to 2-page visits and 6 pageviews
- The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes on Facebook
- Monthly mobile text searches are up 40 percent over last year, and nearly 85 percent of all searches on Pinterest now happen on people’s phones.
Pinterest continues to try to make it easier for people to use its visual search engine. What worked in 2015 or even last year is not going to work now. The platform continues to evolve and algorithms become more sophisticated day by day, which makes it harder to manipulate it.
If you haven’t been on Pinterest lately, you’ll see that they have made a lot of changes and improvements over the years. Which is awesome news for us!
So, what Pinterest features are new?
Discover 3 New Pinterest Features
In today’s post, I am sharing three Pinterest Hacks that you need to know and try today. Whether you are a first-time user or daily pinner; here’s how to get the most out of Pinterest.Three of the best Pinterest tips and tricks revealed. Click To Tweet
Search and Lens Move Front and Center
As of July, Pinners can now open the “Explore” tab to search for ideas to try, you simply type what you’re looking for into the new search bar at the top of your home feed. Pinners also have the Lens camera right there at the ready, so when you spot something out in the world that looks interesting, you can quickly tap open Lens to snap a photo and find related ideas.
Pinch to Zoom in On a Pin
Lots of Pins have all kinds of good stuff in them, and sometimes you want to get a closer look at every inch. Starting today, you can zoom in on anything you see in a Pin. So, the next time you spot a pair of shoes you love, pinch to zoom in on all the details, like texture and colour.
Are you using Pinterest for business? Here are three of the best Pinterest tips and tricks. Click To Tweet
Visual Search Tool Gets Even Better
Over the last few months, Pinterest has made some improvements to the visual search tool based on feedback they’ve heard from Pinners.
Not sure what the visual search tool is?
That’s what I am here for.
For example, say you spot something in a Pin that you want to learn more about, tap the search tool in the corner. Then select the part of the Pin you’re interested in, and Pinterest will show you Pins just like it. You can even filter your visual search results by topic so you find exactly what you’re looking for.
Since the initial release of this tool, Pinterest has updated the button so it’s clearer and moved it so it’s a little easier to reach. Pinterest said, in testing, the new icon has increased the number of people using visual search by “nearly 70 percent.”
SIDE NOTE: Don’t forget you can also do visual searches around the web using the Pinterest Save button for your browser and now you don’t even need a Pinterest account to do visual searches from Chrome.
In 2016, Pinterest was the fastest growing social network. It’s safe to say it isn’t going anywhere anytime soon.
For bloggers and small business owners, Pinterest can be a great community playground to test your marketing and sales skills.
However, to really see results from Pinterest – click back to your site and try using one of these three hacks. Or all three if you would like to!
- Practice using the search bar and camera lens to search new ideas to try
- Pinch to zoom in on a pin when you want to get a closer look at an item
- And lastly, utilize the visual search tool to find related items
I absolutely love the innovation and that Pinterest is always on the cutting edge. Which of these hacks do you think you will try in the next week?
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